Being a Box Jumper – THE TRUTHS!

Being a Box Jumper – THE TRUTHS!

I was recently asked to contribute towards an article that Mark Leveridge was writing for the latest issue of MagicSeen magazine, which I was both flattered and excited to do so, and when I saw the finished article, I was delighted with the results. I can't give too...

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Blank Night by John Archer – Review

Blank Night by John Archer – Review

Why is another ‘Bank Night’ type routine needed?  That is a question John Archer poses in the instructions to this effect without providing an answer.  But one thing is for sure, he has come up with an excellent addition to the range in this effect. You may well have...

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More Tick Tock ideas…

More Tick Tock ideas…

As I perform at lots of weddings, I have been making the times on the watches match the time that the Bride and Groom got married! This is a fantastic way to make a magical effect really appeal on an emotional slant as well as a magical one. This has been getting...

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6 by Six – Michael ‘Six’ Muldoon – Review

6 by Six – Michael ‘Six’ Muldoon – Review

I’d never heard of Michael Muldoon before, but people kept talking about him so we thought it was about time to review his new DVD, 6 by Six.  This is an all-cards DVD with a number of new takes on some ‘classics’ and one or two of his own effects.  So let’s get...

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How to create Magic Tricks

How to create Magic Tricks

Quite often I'm asked how does a magician come up with new and fresh ideas to make their magic exciting enough to keep an audience captivated. I'm not going to say its easy all the time, however, personally I find I have times when I find it easier than other times....

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Tick Tock – why do I love it so much?

Tick Tock – why do I love it so much?

As a full-time professional magician, I look for certain criteria when selecting effects to perform. For the magic hobbyist, issues such as pocket space, re-set time and being workable in all conditions (i.e. angleproof) aren’t really a concern but for me they are!...

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Blackpool Magic Convention Highlights

Blackpool Magic Convention Highlights

Preparing for Blackpool Magic Convention is always one of the busiest times of the year for us. The work that goes into getting the stand designed and the products ready is immense. Although we release products throughout the year, it is typical that we will try to...

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Permanent Prediction Review

Permanent Prediction Review

Well I've settled down into the comfy reviewing chair in a new home at Magic Direct - and I thought it only fair to cast my eye over one of their new Blackpool releases to start with. Permanent Prediction, by Matt Daniel-Baker, is a great place to begin.  I think it...

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Array – by Baz Taylor – Review

Array – by Baz Taylor – Review

In effect, two cards are selected by a spectator, the rest of the pack is mixed up - face up and face down. Then the pack instantaneously rights itself leaving a single suit face up revealing the identity of the first chosen card. In a flash the cards change so that a...

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Permanent Prediction – My Story

Permanent Prediction – My Story

I’ve been performing PERMANENT PREDICTION for almost a year now and can’t imagine ever performing without it. It’s simple, effective and direct. It takes no extra pocket space and is a natural revelation or prediction of a playing card. What I love about it most is...

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The Magic Direct App

The Magic Direct App

The Magic Direct App is here... Get all the latest magic news, reviews and releases straight to your phone or tablet! The Magic Direct App will keep you updated with everything that is hot within the magic industry. Every time we release a new trick, write a review or...

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House Odds – Casino Cheats

House Odds – Casino Cheats

As long as there have been wagering games, there have been cheats. And as long as there have been casino cheats, the house has tried to stop them. In this short webisode from The Verge, the incredible card magician Jason England explores some of the subtle techniques...

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Travelling the World with Magic

Travelling the World with Magic

Travelling the World with Magic Travelling the World with magic, is one of the most enviable perks, and most talked about topics amongst friends, family and magicians alike.When you travel internationally it is highly regarded by your peers, and for the majority of...

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Fresh Thoughts on Misdirection

Fresh Thoughts on Misdirection

In Theory... It has been said that managing the audience’s attention is the aim of all theatre. It is necessary to ensure that the narrative has impact. However it is even more important for magic because without controlling your audience’s attention effectively you...

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Body Language for magicians

Body Language for magicians

Body Language – an often forgotten asset Our body is a powerful tool. Ladies use body language to influence men. Politicians use body language to influence voters. Salesmen use body language to influence a customer to buy. So it therefore follows that we as magicians...

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Palm Reading? Is it REALLY for Magicians???

Palm Reading? Is it REALLY for Magicians???

I can remember very clearly the first time I ever encountered another close-up magician. I'd been working professionally for around 6 months, I had a couple of residencies in local pub/restaurants, and was mainly being booked for wedding receptions at the weekend....

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Permanent Prediction

Permanent Prediction

After a full year we have finally managed to pin Matt Daniel-Baker down to release this fantastic effect to the magic community! We know you will love it and more importantly USE it! It's the epitome of a REAL worker. I know you hear that time and time again but this...

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About us

About us

We wanted to keep you in the loop of the changes we are making within the company. Firstly as you may have already noticed, we have changed our name from MagicTricks Ltd. to Magic Direct Ltd. There are several reasons behind this; the main reason is that we have grown...

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Magic Direct Post

Magic Direct Post

At the Blackpool Magic Convention 2013, history was made Magic Direct launched the only REAL free newspaper to the world of magic!  Named the Magic Direct Post it will bring you wonderful articles, philosophies and new in the world of magic! We will update  you with ...

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Blackpool Convention Guide – Friday

Blackpool Convention Guide – Friday

Blackpool Magic Convention Guide - Friday For those of you arriving at Blackpool today, we thought we’d put offer a daily convention guide. After all, Blackpool is the largest magic convention in the world, so navigating the best bits, fitting in some sessioning time...

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Jake Banfield’s Thoughts About Magic!

Jake Banfield’s Thoughts About Magic!

What Does it Mean to Be a Magician? Probably one of the best complements I have ever received while performing was being told that I even write like a magician. This single comment alone illuminated what being a magician is in my mind. Give it a little thought and I...

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How does a magician approach a table?

How does a magician approach a table?

How does a magician approach a table? This is a most commonly asked question at my lectures, and one that requires careful thought. There is a stigma shrouded around the sometimes 'awkward' moment of approaching a group of unsuspecting people to find out whether they...

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What Are Playing Cards?

What Are Playing Cards?

What Are Playing Cards? The wonderful information provided in this article about playing cards was provided to us by Daliah Boretski, a link to her website with more information can be found at the bottom of this article... After more than 800 years of recorded...

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Genetics Review

Genetics Review

Sean Goodman has genetically modified the traditional ‘Out of this World’ plot into a new, easy to do trick that packs a real punch! And don’t forget, Genetics is not a card trick! It is the perfect trick to perform for couples and the reactions to the kicker ending...

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About us

About us

We wanted to keep you in the loop of the changes we are making within the company. Firstly as you may have already noticed, we have changed our name from MagicTricks Ltd. to Magic Direct Ltd. There are several reasons behind this; the main reason is that we have grown...

read more

Magic Direct Post

At the Blackpool Magic Convention 2013, history was made Magic Direct launched the only REAL free newspaper to the world of magic!  Named the Magic Direct Post it will bring you wonderful articles, philosophies and new in the world of magic! We will update  you with ...

read more
Palm Reading? Is it REALLY for Magicians???

Palm Reading? Is it REALLY for Magicians???

I can remember very clearly the first time I ever encountered another close-up magician. I'd been working professionally for around 6 months, I had a couple of residencies in local pub/restaurants, and was mainly being booked for wedding receptions at the weekend....

read more
Permanent Prediction

Permanent Prediction

After a full year we have finally managed to pin Matt Daniel-Baker down to release this fantastic effect to the magic community! We know you will love it and more importantly USE it! It's the epitome of a REAL worker. I know you hear that time and time again but this...

read more