mag·i·cal (mj-kl) adj.
1. Of, relating to, or produced by magic.
2. Enchanting; bewitching: a magical night
Describing something as ‘magical’ always seems a little over the top – if not faintly absurd in the context of an actual magic show. Nevertheless, it’s at the core of what most of us try to achieve from an effect – which makes the theft of the word by what seems like every consumer electronics manufacturer on the planet somewhat confusing.